Reach for Change is a non-profit organisation founded by the Kinnevik Group to improve the lives of children. We believe that one voice makes a difference and that everyone has the potential to create change. We also believe that childrenÕs rights should be universally respected, and that social entrepreneurship has the power to create lasting, systematic change for children. Reach for Change invests in social entrepreneurs who have; a strong desire to promote childrenÕs rights, an innovative idea to change the world for children, and the passion and the drive to create this change. They are given salary funding and coaching in our Incubator program, and are matched with advisors and experts from a network of companies within the Kinnevik Group. Through outreach campaigns and other activities, Reach for Change advocates and builds public awareness for social entrepreneurship as a primary tool in realizing the UN Convention on the Rights of the Child. We also provide our corporate partners with capacity development and strategic CSR support to ensure the realisation of childrenÕs rights.