We are a holistic, full-service, independent advertising agency, born and bred in sunny Santa Monica, California. From our first day, weÍve been guided by a ñPeople Firstî approach to our work, our culture, and our client partnerships. HereÍs what that means: We create ideas and experiences that resonate with people. Things people want to share, talk about, and engage with. We start by seeing a brandÍs business challenges through the ñPeople Lens,î a fancy way of saying that we place ourselves in the lives of the people on the other end of an experience or piece of brand communication. We hold our work to a higher standard than any industry award: the human standard. And we do that work within a culture that empowers people to learn and grow in their careers and their lives. By connecting brands with people, and people with brands, we drive business success for our client-partners. We are attracted to brands with a beating heart: brands that care about their customers and have a purpose in the world.