AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.

Firebase is a platform developed by Google for creating mobile and web applications

Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.

Google Cast is a technology that enables multi-screen experiences and lets a user send and control content like video from a small computing device like a phone, tablet, or laptop to a large display device like a television.

Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.

Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.

Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: * Various UI settings and display strings * Sizes, locations, or types of ads served in your application * Game settings Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Using screen size to determine ad banner size * Using language and location to configure UI flags Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired. TagManager currently supports the following tags: * Google Mobile App Analytics * Custom Function Call tag

The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system

Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.

Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.