Basic Fun! is a trendsetter in developing and marketing fun, innovative, and educational toys for kids. This is done through close partnerships with proven industry leaders and by providing our customers with outstanding value. We're a privately owned company based in Boca Raton, currently conducting business in over 60 different countries and territories world-wide. Our companyÕs products are sold through a well-established network of retailers and distributors around the globe and include the following product lines: Fisher-Price Classics¨, Strawberry Shortcake, Lite-Brite¨, Classic My Little Pony, MashÕems and FashÕems novelties, PokŽmon Guess, Pac-Man handheld video games, Uncle MiltonÕs Ant Farm, Star Wars Science activities, C3 sports construction collectables and many more.