The Blake Project is a strategic brand consultancy with extensive experience helping brands gain an advantage in the mind of the customer. With proven proprietary tools and techniques we help brands break through complex marketing challenges, moving them from brand awareness to brand insistence _ where there are no substitutes. Our most important asset is our people; world-renowned senior consultants, researchers and educators with expertise from leading consumer packaged goods companies, global brands, global advertising agencies and top tier universities. We specialize in the delivery of: brand audits, brand research, brand strategy, brand positioning, brand architecture, brand storytelling, brand equity measurement, brand extension, brand licensing, brand education, brand culture and speaking engagements with an emphasis on branding. In addition we seamlessly support advertising agencies in the delivery of brand research and brand strategy. Our clients include Abbott, GE, Unilever, ING, Intel, National Parks Service, Wyndham Hotels, Darden Restaurants (Olive Garden, Red Lobster etc.), American Express, FootJoy, the NBA's Utah Jazz, Philips and many other respected organizations. We publish the leading resource on brand strategy and brand management, Branding Strategy Insider.com. Every May The Blake Project hosts marketing's only issues-based, problem-solving event - The Un-Conference: 360 Degrees of Brand Strategy for a Changing World. https://goo.gl/DHBS0D Please contact: Derrick Daye Managing Partner Los Angeles, CA ~ New York, NY ~ Atlanta, GA