The Cookware Company is a global cookware manufacturer with worldwide brand presence. Starting in Belgium in 2007 with their original brand, GreenPanª, The Cookware Company was the first to introduce PTFE-free non-stick cookware into the market. GreenPanª with Thermolon ceramic non-stick has given customers a whole new option when it comes to healthy cooking. This new technology has taken the world by storm, spreading from Belgium to other countries. Since the birth of GreenPanª, The Cookware Company has introduced numerous sister brands, such as Green+Life, Vita+Verde, Twiztt, Michel Roux and recently signed a license with Homer Laughlin China Co., now creating Fiesta cookware. Celebrities such as Todd English, Elena Malysheva and Joan Lunden have endorsed The Cookware CompanyÕs different brands and have helped spread the word about Thermolon ceramic non-stick technology. Today, GreenPanª and The Cookware CompanyÕs other brands can be found in retail, department, hardware, grocery, mass market and specialty stores as well as on television shopping channels and retail websites in over 100 countries around the world. The Cookware Company continues to be known as the house of innovation, launching new cookware concepts on a regular basis.