TVS Auto Bangladesh Ltd., a joint venture between IndiaÕs TVS and Sons Ltd. and BangladeshÕs Rian Motors Ltd. (a concern of Rangs Group), is assembling and marketing TVS motor cycle in the local market since 2007. Since TVSÕs inception in Bangladesh - TVS has been maintaining a very close relationship with the people related with its business. BangladeshÕs motorcycle market is mainly dominated by Indian brands such as Bajaj, Honda, Hero Honda, Yamaha and TVS. In the present unfavorable market condition, Mr. Reaz Ahmed (COO of TVS Auto Bangladesh) said Bangladeshi market segment is very important for TVS as the market is growing day by day.