Our Company:
WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans.

Our Business:
WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide:

help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information.

make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher: CPG, Pharamceutical, Medical Device, Healthcare Professionals
  • Self / Managed Service:
    Managed Service
  • Industries
    Health & Beauty, Healthcare
  • Key Differentiator
    We share the world’s best knowledge, insights and inspiration about health and wellness. Our audience trusts us. They turn to us. They’ll turn to you.
  • Owned / Operated Properties
    WebMD.com, medicinenet.com, webmdhealth.net
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Christian Fessel
Greater New York City Area
Account Executive Agency Sales & Development
Jason Pieroni
Greater New York City Area
Marketing
Yael Wasserman
Greater New York City Area
Director, Strategic Partnerships
Site Traffic
  • 488 Global Rank
  • 146
    United States
  • 143M Estimated Visits
Traffic Sources
  • Search
    85.86%
  • Direct
    9.74%
  • Referrals
    1.88%
  • Mail
    1.48%
  • Social
    0.99%
  • Display
    0.05%
Geography Breakdown
  • United States
    61.46%
  • United Kingdom
    5.30%
  • Canada
    5.16%
  • India
    4.47%
  • Australia
    2.26%
Powered by Similar web
Network Data
Email / Social Data
  • 1.02M
    Facebook fans
  • 1.33M
    Twitter followers
  • 65.6k
    Pinterest followers
Desktop Display
  • 76M display total monthly uniques
Audience Demographics
31% male
69% female
Education
College
65%
Reviews
4 out of 5 stars
User Acquisition Manager
Oct 17, 2014
Contextual Health-Focused Content
$20.00 CPM
Though they can be a bit presumptious and expectant when it comes to healthcare brands…because you HAVE TO run on WebMD, they seem to have a great team no matter what or where you're working with them. Great performance, but definitely a bit love-hate.
Files
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7.64 MB Jul 16, 2016 12:47 AM
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9.86 MB Dec 26, 2017 07:01 PM
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Creatives
WebMD advertising reaches 143M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on WebMD will allow you to reach consumers in industries or verticals such as Health & Beauty, Healthcare.

They are headquartered at United States of America, and have 797 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, WebMD inventory partners include: openx.com, districtm.io, appnexus.com, emxdgt.com, contextweb.com, pubmatic.com, rubiconproject.com, conversantmedia.com, media.net, teads.tv, sharethrough.com, liveintent.com, google.com, facebook.com, amazon-adsystem.com, sovrn.com, lijit.com, trustx.org, indexexchange.com.